MAIN THEME: Health

The Pró-Mamá program was created by the Extended Family Health and Primary Care Center (In portuguese NASF). In order to increase the population's access to the program, the team invested in social media and created a breastfeeding and child development app from 0 to 2 years old.

GOALS

Increasing breastfeeding rates, preventing early weaning and ensuring physical and emotional health for both mother and baby during breastfeeding.

DESCRIPTION

The first measure of the program was to form a multidisciplinary team, composed of nutritionists, speech therapists and psychologists. Thus, health professionals are trained to work both during home visits and to attend at Health Units, providing information on the benefits of breastfeeding for children from 0 to 2 years old.

In order to increase the care network, the program has also developed its own content for social networks as well as a free app, where the mother can record and monitor the child's development through feeding tips.

Digital technology is no substitute for face-to-face care, but through social media, it was possible to reach more people who were far from the public system, and turn the app into a powerful tool for measuring breastfeeding data in the town.

RESULTS ACHIEVED

With data collected between 2016 and 2017, Pró-Mamá was able to register an increase from 47.09% to 54% in the exclusive breastfeeding rate for children from 0 to 6 months. The goal now is for social media to reach more people.

CONTACT

Address: Rua Garibaldi, 255 - Sulbrasileiro – Osório (RS)

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone number: (51) 3601-3321